Copywriting Services

COPYWRITING SERVICES MALAYSIA

Words are powerful beyond measure. It is the basic medium of interaction through which our wishes, feelings, desires and emotions are transmitted. If there is anything to be marketed to human beings then getting a copywriter to write about the product is the right way to go because writers are influencers. They know the right words to coin to appeal to the emotions of the prospective buyer and sway them into making a purchasing decision. 

We provide a stellar copywriting service targeted at growing your brand and increasing your profitability. Whatever you do, we have the right skills to inject life into your activities and endeavors. Get in touch for your content writing, proofreading and editing, translation and other services that you might want. 

TRANSLIFE is the best Copywriting Services Malaysia!
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COPYWRITING CATEGORIES

List of Services

COPYWRITING PROCESS

1. Get in touch with the Copywriter
A writer is just like a doctor. In the same way a doctor needs an interview with the patient before making a diagnosis and subsequent prescription, a writer requires an interview before going on with crafting the copy that can push that product or service to greater heights. In view of this, you need to get in touch with us after which we will fix you with a copywriter that will work best for you. We function as an agency; hence we have skilled personnel to handle your requests. 

2. Research
Even the very best wordsmiths require a bit of research to come up with a stellar content that will attract attention of those who sees it. The moment the necessary information's have been taken down from the client, a research process will be undertaken to get more knowledge about what is to be written about. A copywriter is a seller because your role is to promote a product or service hence the need for you to acquire the necessary information about it. 

3. Write
This is the natural step to take at the end of the research. The aim of a copywriter is to wow or to impress the reader, so he proceeds to write when the inspiration is welling up within him. We take note of relevant keywords and conform to the SEO rules just to ensure that your content trends before the right audience. 

4. Review 
There is provision for review in case you may require a modification to one or more parts of the write-up. 

WRITING RULES

The aim of every copywriter is to appeal to the emotions of the reader. In actualizing this, there are certain rules that we implement within our agency just to ensure that we come up with the best copy possible. So as a matter of policy, here are the things we do and don’t do;

• Use clear and direct words to inspire the audience to take action
• Build up trust
• Converse with the audience
• Avoid the use of jargon, slangs, archaism and clichés
• Avoid the use of ambiguous words
• Avoid repetition of words just to fill up space
• Avoid being overbearing

TYPES OF COPYWRITERS

You may think that there is only one type of copywriter which is "Copywriter" and also you may think that copywriter is Superman who can write about any type of commercial writing. In reality, there are several types of copywriter in the marketing world, and while some writers only focus on certain approaches and styles. It’s extremely rare to find one person with the whole range of skills and capabilities. There are a number of copywriter professional organizations that provide useful resources. You may conduct further researches online.

Here are the seven types of writer that we categorize and match to our customers' requirements:

1. Creative Copywriter
Creative copywriters are gifted of being able to communicate an idea in a short, punchy, pithy, snappy, memorable phrase. Their main playground is consumer ad-land, where they’re highly paid to craft things like “Should have gone to Specsavers” and “Simples”. As more consumer goods and services invading the global market, expect to see more of these precious beasts in the marketing realm. 

Strength: headlines, campaign concepts, straplines, advertisement copy.

Value: they create phrases and ideas that get your brand recognized and remembered.

2. Marketing Copywriter
Writer cum psychologist perhaps is the best way to describe the marketing copywriter. They know not just how to grab the attention of the target customer, but how to make people feel that your goods or service is the one true thing they cannot live without. A great marketing copywriter will immerse himself in customer personas until he understands the target audience better than they understand themselves. They'll write copy that empathises, inspires, educates, horrifies or just guides the prospect to buy your product or service. 

Strength: ebooks, email campaigns, video scripts.

Value: they develop a strong emotional bond in your target buyer towards your brand

3. Digital Copywriter
Digital copywriters wizardly craft microcopy that gets app users or website visitors to click and surrender their information to you. If you’ve ever wondered whether your Call-To-Action (CTA) button should say “Claim your free coupon” or “Claim my free coupon”, ask a digital copywriter. A difference of single word can have a huge impact on the results as much as a 90% increase in conversions.

Strength: microcopy, on-page navigation copy, button copy, calls-to-action (CTA), social media text copy.

Value: they get people to buy, try or sign up for what you’re offering.

4. Explainer Copywriter
When you need to be reassured by a writing style that reflects the quality and reliability of the brand or the gravitas of the investment decision. The explainer style of writing doesn’t have to be boring or full of jargon – in the same way that the Financial Times, The Economist or Forbes aren’t jargon-filled – but it does require a proficient writer to make it sound serious and captivating at the same time. The Explainer Copywriter is someone who knows how to explain the reasons of why the target customers need to make the purchasing decision in a clear, digestible and logical manner. 
(An Explainer Copywriter may pair up with a Creative Copywriter to come with an impactful title for his explanatory writing)

Strength: data sheets, white papers, product/demo video scripts.

Value: they help prospects to think logically during business decisions. 

5. SEO Copywriter
The bad SEO copywriting methods have been mostly destroyed by the latest Google algorithm updates. With Google now aggressively punishing websites that are crammed with low-quality and keyword-stuffed copy, SEO copywriters have had to equip themselves with the latest best practises from time to time. Today’s SEO Copywriter acts more like a Explainer Copywriter, Marketing Copywriter, or Brand Journalist, writing original, smart, engaging and useful content that sways customers to a buying decision.

Strength: online articles, blog posts, website copy.

Value: they help you to get the highest ranking in search engines.

6. Technical Writer
Frankly speaking, most copywriters are poncy arts graduates, and they tend to struggle to fully understanding the deep-down nuts and bolts and bits and bytes of the products they’re promoting. Hence, the technical writer is truly a rare and precious species: a hybrid of writer and techie. They can explain the most difficult technical topics ever clearly and simply to the end-user. When choosing a right copywriter, you need to check the credentials of your prospective copywriter. If they’ve got a degree in Japan History and a career history of being a Japanese food blogger, you probably won’t want to let them to work on your new user manual.

Strength: user manuals, data sheets, FAQs, technical instructions, technical whitepapers, knowledgebase articles

Value: They make users feel safe and secure about the technicality.

7. Brand Journalist
In a noisy world, the brands that capture customers' attention are the ones that tell engaging stories – about their products, about their customers, about their ethos. The brand journalist is emerging as a new generation of copywriter who can pull all the information together and come out with great stories. Skilled brand journalists borrowed techniques borrowed from newspaper and magazine journalism, like interviewing industry experts or customers, broadcasting news from the brand’s ecosystem, curating ideas and opinions, “newsjacking” current topics, weaving in graphic multimedia elements and using supporting facts and figures to craft well written copy. The message consistency of the copy in different channels is necessary too.

Strength: Articles, blogs, case studies, multimedia extravaganzas.

Value: they turn your website into an authoritative, high-profile, must-visit and share-worthy property.

As the leading copywriting agency in Malaysia, our copywriter team comprises the best-in-class professional copywriters globally for 100+ languages. We promise to handle your case with great care and run through revisions with you until you are 100% satisfied. 

Interested in us? We are here to apply the Midas touch to your work

The underlying notion behind the establishment of our writing service is value addition. The aim is to revolutionalise your business till you become the leader in your niche and thereby become the envy of others. So, whatever your need, be it web content or copywriting, our team of experts are always available to take your orders and provide you with quality service. Words are delicate and powerful, a poorly worded advertorial about your business could do more damage to your brand than you can possibly envisage, hence we take care to ensure that we provide you with not just a good copy for your products and services but also ensure that there are no grammatical blunders in the copy. 

It is not every writer that qualifies as a copywriter. Copywriting is an art and we are specialists in it. We have been in the business for a while and we have honed our skills while at it. So whatever you need, be it social media post, press release, legal documents, financial reports, technical manuals. We can fine tune your existing write-ups for you. Try us today and witness the creativity of our award winning writers. 

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